Ballast Point News

Ballast Point Unveils New Look for Packaging

Monday, July 01, 2013

New package design reflects San Diego brewery’s history, highlights original artwork by Paul Elder

July 1, 2013 (San Diego, CA) – Beginning today, San Diego’s Ballast Point Brewing & Spirits will roll out a new packaging design for its bottled beer, in keeping with an updated look already introduced with its cans and family of spirits.

The new packaging for 22oz bottles, 12oz bottles, and 6packs is designed to more boldly showcase the three elements that represent Ballast Point: the name itself, the sextant logo, and the original illustrations by Ballast Point’s resident artist, Paul Elder.

For more than 10 years, Elder has created an original illustration to feature on each Ballast Point label, many of them colorful portrayals of the fish after which many of the beers are named.

“When I talk to our fans, they love Paul’s artwork as much as they love our beer,” said Jack White, CEO and Founder of Ballast Point. “We haven’t changed anything about the beer in the bottle, but these new labels highlight our award-winning beers while also showcasing Paul’s killer art.”

The packaging rebrand also reflects the brewery’s beginnings, incorporating several elements first used in Ballast Point’s original label design: a “sand” background that pays tribute to the company’s San Diego location and a different colored neck label prominently featuring the sextant for each 12oz style.

“Most folks won’t remember our original bottles, but we like that we are paying homage to our humble beginnings,” explained White. “As we grow, it’s a great reminder of where we came from.”

The new packaging will begin to roll out in all of Ballast Point’s markets globally later this month.

About Ballast Point Brewing & Spirits

What started in 1996 as a small group of home brewers who simply wanted to make great beer evolved into the adventurers known as Ballast Point. From bringing a hoppy twist to a porter, or adding four types of malt to its amber ale, to creating a breakthrough gold-medal winning IPA, the San Diego-based company is known for adding its own touch and asking if there’s a better way. Today an internationally recognized leader in the craft brewing and spirits industry, the company makes over 40 styles of beer and bottles six spirits. For more information, visit

Ballast Point

Are you 21 years old,
or older?

Enter Site